Realistic Powered by Shaw

This Capstone project moves through a client-focused direction motivated by cutting-edge technology. Our team has the unique problem of supplying textural experiences through mobile devices using haptics and vibrations. The mobile application will be implementing Apple’s Core Haptics library and will be limited by the base hardware within iOS devices. The final product will consist of a beautiful mobile catalog consisting of various carpets and flooring, each with the ability to be individually selected and exhibit a unique textural experience. Once the user selects their flooring of choice they will be able to experience the flooring and texture through haptic feedback and possibly sound design! As Visual Content Manager, I am taking the lead in the visual content and design within our project. I am tasked with creating and developing the visual brand and aesthetics of our project and will work towards creating a visual identity.

2021
Client: New Media Capstone and Shaw Industries
Role: Design Lead
This logo serves as the long version of the realistic logo that I developed consisting of the Shaw brand colors and wavelengths relating to the vibrations of the app.
The app itself consists of product menu as the first page, then followed by a selection of samples within each flooring type and finally the samples that could be felt through the texture simulator. The texture simulator would travel across the screen through gyroscopic movements allowing the haptics to be felt on the back of the phone.  Below is a trailer, that I developed using Adobe After Effects describing the entire application and features it offers. 
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